Timothy Goleman, April 25, 2011I bring you the second Marketing Element. I show case a company doing a great job with Twitter, the Luxor Hotel in Vegas. They have taken Twitter and using it as an integral part of their marketing mix. They aren’t doing a push mentality rather a community building. Check them out on twitter at @Luxorlv […]
Timothy Goleman, April 20, 2011I introduce the new Marketing Element segmets. They willl be quick podcasts about things in marketing that I find interesing or are breaking news! http://marketingelementsblog.com tim@timgoleman.com http://marketingelementsblog.com/audio/me00026.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | RSS
Timothy Goleman, March 9, 2011HootSuite Social Analytics from HootSuite on Vimeo. I saw last night that HootSuite was updating. It made me wonder what they were up too. Hootsuite is my favorite social media tool and yes I am a paid member. I know there are plenty of you out there that aren’t fans of paying for a social […]
Timothy Goleman, February 14, 2011Steven Le Vine is founder and president of grapevine pr, which he launched in 2006. A gifted and well-respected media influencer, Steven blends his acute sense of what sells with his intense skill to spin creative story ideas, bringing his clients vast exposure in countless top-tier media outlets, including everything from The Hollywood Reporter and […]
Timothy Goleman, February 8, 2011Local Marketing is the topic of today’s podcast. We cover all of the following topics: Group coupons (such as Groupon, LivingSocial, and ScoutMob) Geo-targeted advertising (such as Google and Facebook) Local listings (such as Urban Spoon and Yelp) Mobile (such as ShopSavvy and Google Hotpot) Check-in apps (such as Foursquare, MyTown, and Gowalla) Affiliate marketing […]
Steven Le Vine, February 2, 2011Any first-rate publicist can carefully craft and execute a proper PR campaign that will both generate a substantial amount of press exposure, and also help to portray his or her client in a positive light. But, not all publicists will do this without taking a few shortcuts on the way. Sometimes shortcuts can be beneficial – a way to speed up a process that would normally take a longer amount of time. Other times, not so much.
Timothy Goleman, January 31, 2011I attended an event done by the Social Media Club in Atlanta. It was “The practice and pitfalls of running promotions and games of chance through social media.” It sounds like an in depth and jargon filled program, but it was in fact done in very easy to understand English. The presenters were Mark Staples, […]
Timothy Goleman, January 25, 2011Blogging is one of those areas where there seems to be a lot of confusion about how to best utilize them in marketing. I think a lot of people see blogging as a more personal endeavor rather then a business tool. I have been blogging since 2004 for both pleasure and business. The medium has […]
Steven Le Vine, January 16, 2011The biggest question most singer-songwriters ever have to contend with is when and how they will get signed to a major record label. For Lady Gaga, however, that was only the start to her already iconic career.
Timothy Goleman, January 11, 2011Social Gaming is one of those things you love or hate. There seems to be no in between. There are people on Facebook who say they don’t care about your Farm, City or Aquarium. While others have tons of postings about their favorite games, about 40 status updates in a row. I know this because, […]