Starbucks’ New Logo: Branding Blunder or Genius Maneuver?

This week, coffee titan Starbucks did something it hasn’t done since 1992. It changed its logo. But that wasn’t the biggest story. The biggest story was that the brand removed its trademark “Starbucks Coffee” wordmark that has encircled the centerpiece of the logo — a siren — since 1971. My first thought was: “This was […]

ME0023 – Location Based Marketing with Adam Steinberg

I am joined by the Co-Founder of Place Punch Adam Steinberg to talk about location base marketing. Adam is co-founder and CEO of PlacePunch, where he is responsible for strategy and execution. Adam brings years of experience building and marketing innovative social-media products. Previously, Adam served as a product marketing manager for ThePort Network, co-founder […]

Twitter Analytics – Its coming!

I work mainly with small businesses in my consulting. The one area I seem to have the most problems is finding information for reporting purposes. I know many of you out there use Radiant6, and other tools, but having a much-limited budget, I have to put together information where I can get it. Which can […]

ME0022 – Media: Television advertising

This is an overdue episode. Its a solocast where I talk about advertising in television and media. How the current TV is changing with Tivo/DVR’s, online viewing and product placement. I talk about how all three are making changes to the way we market to individuals. I also talk about the future of TV and […]