This week, coffee titan Starbucks did something it hasn’t done since 1992. It changed its logo. But that wasn’t the biggest story. The biggest story was that the brand removed its trademark “Starbucks Coffee” wordmark that has encircled the centerpiece of the logo — a siren — since 1971. My first thought was: “This was […]
iPhone App Review: Analtyics Pro
I recently got an iPhone and I know you are saying, “Welcome to 2007!” It has really changed my life and makes my work much easier. I never thought it would integrate so well and make me do things more easily. I consult and mange social media for small businesses and have found there are […]
Social Media WTF Day!
Today and in the last hour its been a WTF day. By that I mean we learn that Yahoo! is shutting down Delicious Book Mark site and Facebook released the new page layout to match the profiles. The first thing is that it was leaked that in an presentation that Delicious was in “sunset.” Meaning […]
ME0023 – Location Based Marketing with Adam Steinberg
I am joined by the Co-Founder of Place Punch Adam Steinberg to talk about location base marketing. Adam is co-founder and CEO of PlacePunch, where he is responsible for strategy and execution. Adam brings years of experience building and marketing innovative social-media products. Previously, Adam served as a product marketing manager for ThePort Network, co-founder […]
Entertainment Goes Social
Location based marketing starting to take off with FourSquare, Gowalla and Facebook Places, now entertainment has a check in service as well. I should say it has a few, but I fill focus on Miso and GotGlue. I will admit I love all things entertainment. If you check my iPhone you will see the TV […]
Twitter Analytics – Its coming!
I work mainly with small businesses in my consulting. The one area I seem to have the most problems is finding information for reporting purposes. I know many of you out there use Radiant6, and other tools, but having a much-limited budget, I have to put together information where I can get it. Which can […]
When is Social Anti-Social
I was on Facebook and saw Evan LaPointe said “Social media isn’t feeling very social lately. Anyone actually want to talk to someone, or are we just having a link sharing spree?” If you follow me on Twitter you saw me mention this a few weeks back. Why is it that most social people just […]
Twitter Making Music More Social!
If you watched the video above, you will see how iTunes and Ping is tying into Twitter. You can put links from itunes directly into Twitter and have someone listen to the music right there. This will be done after you link Ping with Twitter. Now, this won’t work with a client such as HootSuite […]
Social Media Engagement – Participate
I was reading Mashable and one of my favorite people in social media today, Brian Solis, wrote 21 rules for social engagement. Which all are pretty good. I urge you to go look at them all. The one I’m going to focus on one rule in particular: 9. Become a true participant in each community […]
ME0022 – Media: Television advertising
This is an overdue episode. Its a solocast where I talk about advertising in television and media. How the current TV is changing with Tivo/DVR’s, online viewing and product placement. I talk about how all three are making changes to the way we market to individuals. I also talk about the future of TV and […]