Timothy Goleman, July 21, 2016Graphics are one of the most important things on social media. Unless you’re a graphic designer, creating graphics is not your strong suit. You can get an Adobe Cloud subscription to Photoshop and create your own. If you’re anything like me, what you see in your head rarely comes out that way in Photoshop. I […]
Timothy Goleman, July 19, 2016The world of social media now puts businesses on a level playing field. Meaning there is equal access to all social networks for all businesses. Unlike the days of paid media, smaller brands couldn’t afford large newspaper, prime time TV and Trade journal advertisements. Now small companies have a chance of getting found and going […]
Timothy Goleman, July 12, 2016When you think of cutting edge social media campaigns. You think of Oreos, Coca-Cola and more. You don’t think of a Fast Food restaurant. Most quick service restaurants are focused on getting customers. This is done by running ads and timing posts for just the right time. Rarely does this step outside the food arena. […]
Timothy Goleman, July 6, 2016Twitter Analytics for most have always been a bit wonky. You always had to go through the Ads interface. Then navigate your way to the analytics you want to view. If you wanted a good overview on the go, it wasn’t easy using just a Twitter app. You could always get in depth per Tweet […]
Timothy Goleman, July 1, 2016The newsfeed in Facebook has caused issues for pages ever since the algorithm was created and implemented. In the latest update they are reaffirming the users experience. Will it come at the expense of pages? It may affect reach and traffic for brand pages. This is nothing new in the world of Facebook. In a […]
Timothy Goleman, June 27, 2016If you are a blogger there is one thing that you have to accept. That is as you post new content the older content gets pushed farther back. The more you post the faster your content will disappear from the front page. It may not sound like a big deal, but how many people go […]
Timothy Goleman, June 23, 20162016 is the year of video on social media. Facebook started the movement and other social networks soon followed suit. Twitter allowed you to have video but only up to 30 seconds. That all changed this week. Now you can post videos up to 140 seconds long. Maybe this is to match the character count. […]
Timothy Goleman, June 16, 2016Wouldn’t it be great to run an ad on social and be able to see the effectiveness of how much traffic it drive? Sounds like a dream or a something a ways off. It’s not any longer. Facebook announced this week the new Store locater for location awareness ads. It’s a long name for a […]
Timothy Goleman, June 10, 2016This is an age old question in the world of social. Which is more important to you? Quantity or Quality? Which is better for a Facebook Page, Instagram or Twitter? And why is one better than the other? I have a specific take on this topic. To me the Quality is always better than quantity. […]
Timothy Goleman, June 9, 2016This week Social Flow released a study on 3,000 pages that use their service. The study said that since January, the reach of pages dropped 42%. This is a massive drop. Granted, they say that this is an average of clients they have and it may not be the overall picture of Facebook. You will […]
