Timothy Goleman, December 19, 2017I swear I have reported on this before on here or LinkedIn! Facebook announced this week that they are going to rank posts lower that use Engagement Bait. Put simply, Engagement Bating is asking someone to Vote, React, share, comment or Tag. I”m sure many of you have used this tactic, especially when doing a […]
Timothy Goleman, November 13, 2017Have you ever been pinning on Pinterest and thought, “darn, I need to create another board, I wish I could just divide this one.” Well wish no more, you have that opportunity. This past week Pinterest released a new feature called Sections. The best way to describe it is the ability to create subfolders in […]
Timothy Goleman, June 15, 2017If you are new or old to social media, posting to get maximum reach is something you want to do with every post. You could dig into your analytics, see when people are on your Instagram and start to do some testing to see when you get the most engagement and reach. However, if you […]
Timothy Goleman, May 30, 2017One of my biggest gripes about Pinterest analytics was you could never see on the micro level. Meaning you could never look at one pin individual stats just for that pin. You could get an overall picture but not specifics on a pin that is taking off or under performing. Note, that when you are […]
Timothy Goleman, November 4, 2016You will no longer be able to share the best six seconds of your life. This past week Twitter announced that they will discontinue the Vine Mobile app.Essentially shutting down the service. The mobile app is the only way to create new Vines. I was never big on Vine. I actually deleted the app off my […]
Timothy Goleman, November 1, 2016When you think about Instagram Stories, you immediately think about things that are happening right now. It’s supposed to be done in the moment. Being a brand you don’t always have the luxury of posting things as they happen, you need to wait for the launch. This won’t give anything away. Or you want to […]
Timothy Goleman, October 13, 2016Doing promotions is supposed to be a good thing for business. It’s used to generate traffic and sales. They are generally set up to get the customers the best deal without losing money. They should be well thought out and not on the spur of the moment. When you do quick deals sometimes things can […]
Timothy Goleman, October 11, 2016After a few years of speculation and beta testing. Facebook’s enterprise network has finally been released. What we had come to know as Facebook at Work is now called “Workplace By Facebook.” It was announced yesterday in their London office. If you’re not familiar with this, Workplace has been around since 2014. It’s a private […]
Timothy Goleman, October 6, 2016If you’re a marketer or an influencer disclosing paid promotion is a must. On YouTube there has been no official way to put this in your video. That is until now. This week YouTube announced they are going to make it easier for creators to disclose Paid Promotion. Up until now there was a check […]
Timothy Goleman, September 28, 2016Social media is free right? Why should you have to pay to play on social media? It’s just a waste of money, isn’t it? I have heard these questions and more when I bring up a paid social media strategy. Most are reluctant to spend money. After I explain what social media is and how […]
