If you were a business and wanted to schedule your social media, up until recently you needed a third party solution. These solutions could be pricey with per month fees. As social media has matured the costs of these have come down. However, they all differed on what social platforms they offered. On top of […]
Archives
Free Download – How to Create a Social Editorial Calendar
If you are new to Social Media Editorial Calendars or just want to redo yours, here is my guide for creating a calendar. It is one that I use in my own social media and for clients, I have worked with. This Free Guide gives you the following: Why I use the 70-20-10 rule in […]
New YouTube Studio
Are you a frequent user of YouTube? If you are, last week YouTube rolled out it’s new Creator Studio. This is the back end where you can see your analytics, comments and more. They have been working on this for the last year. In the beta there were many things missing. I haven’t done a […]
Best Practices in Social Media Customer Service
If you are a social media or community manager, doing customer service is just part of the job. When I was a Social Media Manager for a large craft company, I was the only person doing Social Media Customer service. This goes beyond just answering questions on posts, but issues consumers are having with the […]
Pinterest 100 – Top Trends to Try in 2020
Pinterest has released its top trends for 2020. In addition to this, they have released in beta a trends section, similar to Google Trends. It tells you what is currently trending on the site. But, it’s only available in beta. The Top Trends are focused on these areas: Beyond Binary From flexible pronouns to unisex […]
Pinterest a place for Video?
When you think of video content, places like YouTube, Facebook, or even Twitter come to mind. Pinterest may not be on your radar. But, Pinterest does have videos, but it’s only for brands. Meaning you have to have a brand account. Pinterest just updated it’s video uploader to make it easier to share your content. […]
How to repurpose your video content
I know I’m getting a little ahead of myself in the Small Business Video Series. However, I feel this is one thing that you should be thinking about before you start planning your video. I”m a firm believer that you should repurpose your video content. Heck, you should do this with everything you have, it’s […]
What happened at Facebooks 2019 F8 for Small Businesses
Each year Facebook has it’s F8 conference for developers. It’s a week long event similar to Google’s I/O and Apple’s WWDC events. It’s about announcing new things and helping developers use the platform better! This year there are a few changes specficially affecting small businesses. Messenger The first thing coming to Messenger for Business is […]
Facebook Did What???
Facebook has changed quite a few things in the wake of Cambridge Analytica. Some of them are for the better, while others seem to baffle me. I’m not talking about the political ad process or the limiting of data of third-party applications. I”m talking about taking functionality away from third-party tools. BGDB (Before the Great […]
IGTV (Instagram TV) What you should know
It’s been a minute since I last updated the blog. I needed to take some time off and refocus on things. I celebrated one year at my current job as a Social Media Specialist. It allowed me to focus on the things I loved and ignore the things I didn’t. Such as new business, accounting, forecasting, […]